Media and Telecoms Consultancy, Venture Consulting  

Case studies / The Transition from Analogue to Digital Terrestial Television


Following Government encouragement of the transition for analogue terrestrial to digital terrestrial television in many markets, the Venture team has worked with both broadcasters and mobile operators to develop their Digital Switch Over (DSO) strategies.

Venture has helped numerous commercial players to put their cases to Government and, in different regions, has worked for policy makers to help them define the rules and regulations to apply.

Clients:

The New Zealand Government.
The Venture team developed the cost benefit analysis (CBA) that underpinned the NZ digital switchover strategy.


A National regulator
The Venture team helped to determine what would be an appropriate methodology for calculating a reserve price for 'digital dividend' spectrum.

A group of FTA broadcasters
The Venture team helped to run scenario analyses assessing the potential future actions of the mobile players, new entrants and the Government, with the aim of developing a strategy to meet the broadcasters' commercial needs as well as Government policy objectives, in a dynamic changing environment.


The Australian mobile industry
The Venture Consulting team developed a cost benefit model that determined the likely economic benefit that would be derived from awarding 'digital dividend' spectrum to mobile broadband vs. broadcast services. This complex analysis determined the optimal split of digital dividend spectrum between broadcast and mobile services under a range of different market scenarios.

The Venture Consulting study proposed an optimal allocation of 120-140MHz to the mobile industry. The Government has, to date, provisionally awarded 126MHz.

Download AMTA report: Getting the most out of the digital dividend in Australia
Getting the most out of the digital
dividend in Australia
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